Cracking customer experience

Does personalisation work? Can angry tweets improve your business? And how exactly can you use customer data? Suzanne Rab, a Serle Court Chambers barrister, specialising in regulatory law, has the answers.


  • Meeting customer expectations
  • How to stay one step ahead of the competition
  • Getting customers excited about your product
  • Making the most of customer feedback
  • Issues you might want to be aware of
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