The £232 billion opportunity

How Covid-driven digital
change could transform
the UK economy


Hard times tend to spark innovation. 2020 was no exception. 

Lockdown pressed fast forward on digital change all over the country, in almost every industry.

We partnered with one of the UK’s leading economic forecasting and analysis consultancies, the Centre for Economics and Business Research (Cebr), to put a value on all that progress. 


Cebr’s research showed that if Covid-driven digital change continues we could see:


added to UK
GDP by 2025



added to UK
GDP by 2040


That’s a 6.9% uplift to our economy.


Our report calls out three key areas of investment that will help UK organisations seize this opportunity:

  • Flexible working technology 
  • Digital delivery of services
  • Larger, richer data sets

But most importantly, it gives specific guidance on how and where different industries and organisation types should invest in these three areas for maximum impact. 


Ready to see what Cebr’s report means for you and your organisation?


What’s happening in your industry?

These industry-specific guides explore how organisations have already been investing and adapting in the areas highlighted by our Cebr research, what the challenges have been and how they’ve overcome them. Select your industry below to learn more. 

Local Authorities

Local Authorities

Councils nationwide have initiated or advanced transformation programmes to generate real benefits to residents and local businesses, staff and their wider communities.



From a massive rise in remote consultations through to connecting brand new hospitals in record time, healthcare has introduced changes that will now be permanent.



New technologies now provide instant access to real-time information, from when products will arrive on site to how many people are in a building at once.



Digital innovation in retail has the potential to transform the sector, speeding up processes and broadening distribution opportunities.

Professional Services

SMEs and Professional Services

Moving SMEs and professional services from an office-based infrastructure to a cloud-based one generates benefits for staff and customers alike.


The Methodology

The methodology is centered on producing a cumulative economics delta between a baseline scenario, in which there is no accelerated adoption of digital transformation initiatives, and a scenario in which there is.

The research considered a number of modelling inputs to estimate the productivity impacts of various forms of technology to derive the ‘Post Covid-19 Digital Transformation’ technology uplift coefficient.

This coefficient is then scaled to reflect the proportion of the workforce to whom it applies.

The model also estimates the rate of technological adoption across different sectors and a rate of re-investment.

All of the estimates are rooted in a detailed literature review.


Seize your new everyday

Get ready for a hybrid working world

  • Connect your organisation so it’s always on and always ready for change.
  • Protect your data even when people are working all over the place.
  • Empower your people to do their job wherever they are, whenever it matters, however works best for everyone.