HELP & ADVICE
WIFI FOR PUBS AND RESTAURANTS
Pub and restaurant customers expect access to the internet at all times. And – just as importantly – they don’t want to pay for it.
A strong, speedy, secure connection isn’t just great for your customers. It increases dwell times and can unlock plenty of customer insights for you along the way.
Please more demanding customers
Today, many consumers actively avoid places without seamless internet connectivity. It’s become so essential to the pub and restaurant experience that customers vote with their feet if WiFi isn’t offered – and voice their dissatisfaction on social media or review sites too.
Providing WiFi is now less of a positive differentiator and more of a ‘must-have’ service. (And bad WiFi can be worse than no WiFi.)
A pint, a sandwich and the internet
Once the focal point of communities, pubs today operate in a much more competitive marketplace. Landlords need to find ingenious ways of attracting customers, or risk sitting empty for long periods each day.
You can use WiFi to increase footfall outside traditional meal times by offering new products and attracting different customer groups. For example, parents on the school run looking for a morning coffee and catch-up, or high-revenue afternoon business meetings, during the quiet period between lunch and dinner rushes.
Collect valuable data
WiFi isn’t just about a great customer experience. It also gives you valuable data that could completely revolutionise how your venue operates.
By looking at customer demographics, you can make subtle changes such as a food menu that suits them better. And if you know their date of birth, you can send birthday offers when booking a table of four or more – bringing in covers that might have gone elsewhere.
Operational efficiencies all round
We can help you with Corporate WiFi too (separate from the one your customers use – keeping everyone’s data safe). This lets you manage your tills, inventories and credit card machines. Changes from head office about new products or menu items can be made quickly and easily.
And WiFi can keep entertainment systems fresh by regularly uploading content to jukeboxes or interactive gaming machines.
White label WiFi
Unlike many of our competitors, you can completely customise the Virgin WiFi landing pages that your customers see, so they only reflect your brand and messaging. Not sure where to start? We have a team of designers on hand to get you looking your best.
And when it comes to data security and legality, we're in your corner. From a RIPA (Regulation of Investigatory Powers Act 2000) perspective, we're responsible if authorities want to track individuals who've used a WiFi connection for questionable reasons. Giving you complete peace of mind.
Our WiFi solution is far more than just a box installed under the bar, but we make the process as simple as possible, managing your installation and liaising with you throughout.
Before a single wire is unpacked, we survey your site and discuss your needs with you. That way, we can find the best place for the routers, so they’re out of the way but still covering your entire site.
A partner you can rely on 24/7
Food and drink is your area of expertise, so we don’t expect you or your staff to manage our WiFi. We offer a 24/7 call centre, based in the UK, so your staff and customers can contact us, at any time. We also monitor systems remotely and can fix certain faults immediately, with no engineer required.