INSIGHT
Step up and win multisite Ethernet projects, backed by powerful partnership
Raza Baloch, Head of Business Partners, Virgin Media Business Wholesale
It’s an exciting time to be working in the channel.
Every day we’re seeing new multisite opportunities, as organisations' need for connectivity continues to rise. As a channel partner, taking on more projects means grappling with more complex requirements – and sites across the UK. To do this, our partners are making moves to step up operations and deliver a higher quality of service for your end customers at greater scale.
When speaking with our channel partners, I often hear concerns around resource and logistics, as well as anxiety around circuit migrations. That’s why I’m excited to share how Virgin Media Business Wholesale is evolving how we support our Partners through our multisite National Ethernet offering.
To make the most out of Ethernet partnerships, we are always asking ourselves: what does good support and service really look like? And how can we give partners the confidence to win and deliver on complex multisite Ethernet projects?
What’s clear is that good support looks like true partnership that runs all the way through the quote-to-cash process, so projects run to budget and on time.
When you work with us, you have dedicated, accredited partners within our company, who you can rely on to proactively identify and minimise risks. And you get real human beings by your side, who share in your ambitions and goals. That way, we achieve success together.
I’ll unpack a little more on what that looks like.
Enabling the channel community to scale at pace
Every successful project starts with identifying a golden opportunity. But nailing down the scope, priorities, timelines, and reporting? That’s a tricky job, and it can lead to missing out on serviceable projects, if you don’t have the knowledge or confidence to determine what you can and can’t deliver. Selling a dream is one thing, but delivering on it takes robust processes.
That’s why our service begins with the bidding process itself, when our sales team work with you to quickly assess whether an opportunity is deliverable. They’ll nail down a clear scope, timings, and commercial goals.
We’re here to bat for you during the bidding process itself, offering knowledge of processes and methodologies to give your pitch added weight and authority, so you have the best chance of winning.
Helping you achieve that clarity doesn’t just help you across the project lifecycle. It helps us deliver for you too – we can confirm construction feasibility across regions, develop and deliver thorough RAID logs, and keep you up to date with structured communications and quality assurance.
The way we see it, we’re not just a supplier. We’re a partner. I always say, “We’ll gladly wear your T-shirt and co-present with you."
When our people are physically in the room supporting you, your responses carry more weight and showcase expertise by demonstrating your unique managed services solutions. As well as bringing a vast fibre footprint, we put ourselves at your disposal, acting as an extension of your internal teams.
We ensure success through mutual goals, shared efforts and joint benefits, working with you as one team.
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The way we
see it, we’re not
just a supplier.
We’re a partner.
I always say,
"We’ll gladly wear
your T-shirt and
co-present
with you."
In a world of
automated customer
service, we
still believe that
larger, more
complex project
opportunities
require a little
more finesse.
Everything you need, right where you need it
Let’s face it, you’re dealing with enough complexity in your everyday operations without a partner adding another layer to deal with.
Our full project management wrap means you get support from accredited projects managers. They’re with you to take the reins and manage cross-site delivery from start to finish.
Importantly, you’ll have a single point of contact for the entirety of the project, giving you a simple and transparent line of communication whenever you need it. Our project managers are the best in the business – all accredited by APM or PRINCE2.
If there are any issues with your project, you can have absolute confidence that our team will find and handle risks, decrease escalations and keep your delivery running on budget and to schedule.
And, through our Smart Planning Tool, we’ll generate an overview of the project with detailed RAG status and wayleave constraints, giving you accurate oversight in one place.
Having all the necessary knowledge in a single, convenient place is crucial to successful delivery across sites. You can be on top of the project logistics but also have the confidence to step back and let us handle things when need be.
Putting real people at the heart of partnerships
It’s all about trust. Trust that we don’t bid on projects that we can’t deliver on. Trust that you’ll have access to a real, highly trained individual to guide you through the process. And trust that we have a shared vision: to enable the channel to accelerate the UK digital economy at pace.
Our partnerships work because we’re an extension of your team. In a world of automated customer service, we still believe that larger, more complex project opportunities require a little more finesse. So we’ll pick up the phone, work through any hurdles with you, and understand what you really need to win.
When you’re looking to take on a new multisite Ethernet project, think about the kind of partner you need to help you win the projects you want. Consider how a comprehensive, partner-first project management wrap can help you deliver with confidence. And then get in touch with your account manager.
