REACH NEW AND LOYAL CUSTOMERS
Serve them the way they prefer
Most consumers want to be served through the channel that suits them best; online or in store. But they can be choosy when it comes to service. If a website is not fast, transparent and simple, they could simply switch at the click of a button.
The channel shift trend exists in the Public Services space as well. The Public Sector is seeing the challenge of austerity exacerbated by the fact that many citizens are seeking to access front line services through digital channels – via their smartphones or tablets, rather than on the telephone or in an office.
This presents a great opportunity for organisations to develop how they serve customers while improving their cost to serve model.
- Explore new ways of communicating with your customers
- Make contact with digital savvy consumers and businesses
- Ensure your frontline digital services are robust and effective
- Exploit customer relationship management solutions (CRM)