Cloud Voice and SIP Trunking – our SMART Workspace journey explained

Spot the difference

They’re two great products with much in common but there are crucial differences between Cloud Voice and SIP Trunking that organisations should bear in mind.


To get a better understanding of their capabilities, we spoke to Wynand Botes, our very own expert in understanding how organisations can start their SMART Workspace journey.

Watching the bottom line

In today’s competitive climate, managing costs has never been more important. A recent survey by Censuswide found 55% of organisations switched to IP Voice to reduce telephony spend.

When it comes to cost, there are various things to be taken into consideration when deciding between our two IP Voice services.

“SIP Trunking is a modern replacement of ISDN30 services”, says Wynand. “And it delivers cost savings in most scenarios. Great for any organisation who wants to retain ownership of their telephony equipment on their premises."

Meanwhile, Cloud Voice can be a modern replacement for all on-premise telephony equipment.

“Cloud Voice will appeal to any organisation who wants to break free from on-premise hardware and take advantage of all the benefits that cloud brings", says Wynand. "It's a license-based service that is great for cost control because you only pay for the number of users/devices you need. This means you have a monthly per-user fee covering all your telephony functionality, collaboration features, ready-to-go handsets and maintenance in one."

“Digital disruption is here. But organisations must outsmart tomorrow, today, to stay ahead of the game and "future proof" for what lies ahead” 


At your service

Telecoms companies struggle with a reputation for shoddy customer service, but Virgin Media Business has always tried to do things differently.

Wynand says, “SIP Trunking allows convergence of voice and data services without compromising the level of service received. When customers want to make the most of their investment in on-premise PBX equipment, SIP Trunking can provide the conduit to a future proof IP-based service."  

Cloud Voice is more closely managed by Virgin Media Business. Wynand explains, “We provide more support through self-help portals where customers can manage services as they need to with auto-configure setup. It’s an end-to-end solution, with everything needed to get going. This ‘plug and play’ is great for those wanting a hassle-free, hosted voice product. Let us handle the headaches.”

A flexible friend

Digital disruption has changed the world forever. Just think how Uber made hailing a cab a thing of the past. Organisations need to be flexible in order to survive and our SMART Workspace IP Voice products can help. Here’s how…

“SIP Trunking is a flexible, scalable and dependable product that can grow to meet the demands of the ever changing business climate," says Wynand. "Adding, removing or re-routing lines and services is quick and painless so when your business switch up a gear, your service can meet the demand."

Wynand says, “A cloud service allows more flexibility. We make sure it's maintained, up-to-date, and has all the features and services required. Changing locations used to be a massive challenge. With Cloud Voice you can literally pick up the phone and move your network to another site without missing any of the calls that keep your business booming.”

It gets even better. Unlike traditional telecommunications services, Cloud Voice operates on a licence-based model, so you pay a fixed monthly fee based on your usage – there are no nasty surprises.

Moving telephony and call handling to a single, hosted, managed network makes it easier to predict budgets. And that’s the kind of freedom that allows you to grow, disrupt, surprise and thrive.

Tim says, “We’re creating cost certainty for businesses on their telecoms spend. Previously an organisation would have to buy a PBX regardless of whether they had 200 employees or 2000. With the scale and agility of a cloud-based PBX, a business only needs to buy as many licences as it has employees. It’s easy to scale up or down, so you can respond quickly to the unexpected.”

Are you future proof?

Digital disruption is here. But what's next? Organisations must outsmart tomorrow, today, to stay ahead of the game and “future proof” for what lies ahead. For example, the big analogue switch-off is coming in 2025. How will Cloud Voice and SIP Trunking fare?

Wynand explains, “There may still be some customers who want to use their own equipment and prefer a service like SIP Trunking. It allows the customer to converge their voice and data over joint access circuits, giving businesses a head start on the competition as the switch-off looms.”

Wynand says: “Cloud Voice is ideal for organisations that want a cloud solution. Our IP network is the cornerstone of our SMART Connectivity solution suite, and when it's used in combination with our SMART IP Voice solutions, it allows us to differentiate ourselves from the competition.”

Whether SIP Trunking or Cloud Voice is the best solution, your organisation is in good hands.

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