V.O.I.C.E. spells Voice

Clouds overhead

Here, in the final instalment of a three-part series about Cloud Voice, our Head of Sales: Voice, UC and Mobility, Alex Larcombe, explains why it will become an invaluable resource for organisations (with a little help from a handy acrostic).


Only the foolhardy would dismiss the 2025 deadline for the switch from a legacy phone network to digital. 

The change from ISDN might not be imminent, but organisations need to consider VOIP as the viable alternative and start planning to use or deploy it. After all, it will create the foundation for the majority of an organisation’s communications projects over the coming years if they haven’t already adopted its use. Cloud Voice provides an ideal, feature-rich solution to the big switch – and here’s why…

“There are several benefits to being in the cloud, one of them is that legacy switches and PBXs won’t have to be replaced.”


V is for Versatile

“One of the beauties of Cloud Voice is that you don’t need a fixed voice infrastructure,” says Alex. “Unlike legacy switches and PBXs, it is all delivered over the cloud. The product is feature and function-rich, tailored to customer requirements. Everything from the basics to advanced options are present and correct. For example, VOIP allows organisations to truly adopt flexible, remote and mobile working, by allowing workers to work from any location at any time and still have the same experience, access to information and contact details they would have if they were sat in the office.”

O is for Opportune

“Traditional telecoms infrastructure is fast coming to end of life,” says Alex. “With the big analogue switch off coming in 2025, it means now is an opportune time for organisations to switch to Cloud Voice and stay ahead of the competition. You can rest assured that even if you aren’t considering a change just yet, your competitors will be.”

It gets even better. Unlike traditional telecommunications services, Cloud Voice operates on a licence-based model, so you pay a fixed monthly fee based on your usage – there are no nasty surprises.

Moving telephony and call handling to a single, hosted, managed network makes it easier to predict budgets. And that’s the kind of freedom that allows you to grow, disrupt, surprise and thrive.

Tim says, “We’re creating cost certainty for businesses on their telecoms spend. Previously an organisation would have to buy a PBX regardless of whether they had 200 employees or 2000. With the scale and agility of a cloud-based PBX, a business only needs to buy as many licences as it has employees. It’s easy to scale up or down, so you can respond quickly to the unexpected.”

I is for In the cloud

“There are several benefits to being in the cloud,” says Alex. “One of them is that legacy switches and PBXs won’t have to be replaced. Rather than buy new ones, customers can transfer functionality to the cloud. Therefore VOIP allows for the convergence of voice and data across an organisation’s data connectivity, negating the need to retain legacy voice services. This leverages existing infrastructure and reduces or removes the cost of legacy voice services. In addition, telephone numbers are no longer tied to a local telephony exchange organisations. As numbers reside within the cloud they can easily be re-routed should an organisation require it.”

C is for Cost efficient

“VOIP will result in savings for organisations for a number of reasons,” says Alex. “Outdated legacy technology won’t have to be replaced. Virgin Media Business is also offering Cloud Voice consultancy, so our specialists will help customers choose the best option for their needs. If savings are a main driver, they will be advised accordingly. Customers increasingly want to contact organisations in a way that is convenient to them at a time that suits, and there are benefits here too. VOIP creates the foundation for the convergence of an OMNI channel experience utilising such contact channels as voice, video, IM, presence, web. It brings them all together rather than delivering an individual view and facilitates the use of applications to help deliver an enhanced customer experience. Finally, there is also the advantage of Cloud Voice being…”

E is for Enviably scalable

“…enviably scalable. Whether an organisation has 200 users or 2000, the system can scale up or down according to need. Payment is on a licence-based system, so the fee reflects the specific number of users, which means there is no wasted outlay. Adding or removing users is very easy as everything has been developed with the customer in mind. All things considered, VOIP creates the foundation for the adoption of next generation technologies. It helps organisations leverage their investment in new communications technologies, which will drive the customer experience and help differentiate them from the competition in an increasingly competitive market place.”

Find out how Cloud Voice could help your organisation.

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