How VoIP can give your organisation a voice in 2020

Wynand Botes, Senior Product Manager – Voice at Virgin Media Business


Be honest. If you were asked to list the most important bits of technology on your desk, how high would you rank your office phone?

For some, it would probably come somewhere between their laptop and the magic 8 ball they got in the secret Santa last year.

But the humble phone call is still one of the most effective and engaging way to communicate with colleagues and customers from a distance. 

When it comes to making those phone calls happen, however, there are many more options available today.

Voice over internet protocol (VoIP) is one of those options.

With the help of a simple internet connection, you can move your voice communications online, enabling your employees to make and take calls from anywhere, on any device, through multiple different applications.

Here’s why that matters right now…

In uncertain times, flexible communication is king

2020 has been a year of seismic shifts for organisations of all shapes and sizes. The Covid-19 crisis created a new generation of remote workers, forcing many organisations to dramatically rethink their everyday working practices.

As lockdown took hold, calls to clients, suppliers or even other departments could no longer be done with office phones conveniently located on the same physical network. This put added pressure on teams already managing the transition from home to Covid-secure workplace.

This is where a well-managed voice solution comes into its own.

Rather than being limited by the physical phone lines within an office, managing voice communications over an internet connection means you can seamlessly route calls to people working from home on laptops or mobile phones.

All it takes is a simple change in a piece of software and all your staff can make and receive calls as if they were sitting in the office.

Unlock the power of VoIP with cloud technology

Cloud technology has become an essential part of any organisation’s digital strategy.

From sharing assets and projects across multiple teams, to advanced e-commerce and customer management systems, the cloud provides a secure, unified platform that streamlines any number of essential processes.

In fact, spending in this area increased by 2.2% in Q1 of 2020 despite the disruption brought about by the Covid-19 crisis.

What does this mean for voice?

With so much IT and communications infrastructure now based in the cloud, it seems clear that switching to a cloud-based voice solution is the right move.

By doing so, organisations are not only improving the security and efficiency of their voice architecture – they’re also unlocking a whole new world of potential benefits.

From the ability to create a tailored, cohesive customer experience across multiple channels, to having the agility to respond effectively to rapid changes in demand, the cloud has the potential to transform the way organisations use voice technology.

Empower new ways of working

Even before 2020 accelerated the move to remote working, many organisations were already moving away from the 9-5 office routine.

With 70% of office workers admitting that flexible working made them more productive, it simply doesn’t make sense to have an office phone that can only be used when someone is sitting at their desk, holding them back from working in a way that suits them best.

Rather than let office phones gather dust on desks, you should think about how to make that vital means of communication work for the modern, flexible workplace.

Using the cloud to enable seamless call forwarding to mobile phones and laptops, for example, empowers people to work flexibly in or out of the office.

If someone isn’t available, cloud-hosted voicemail means they can easily access important messages from any device, at any time.

Just like that, voice goes from being the limiting factor in an organisation’s flexible working strategy to playing a crucial role in its success.

Make your voice communications a priority in 2020

This isn’t about replacing the humble office phone. It’s about opening up more options for voice communication, particularly in the wake of Covid-19 and the rapid change in working styles we’ve seen.

So whether your organisation is in the midst of managing an unprecedented shift to remote working or looking at options for a phased and safe return to the office, don’t forget to put voice at the heart of your digital strategy in 2020.

Need help taking your organisation’s voice solutions to the next level?


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