Hassell Inclusion

Case study


Hassell Inclusion

Case study

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A driving force for digital accessibility


For many organisations, the necessity of digital inclusion and accessibility is something that’s not particularly well understood. Establishing Hassell Inclusion in 2011, founder and CEO Jonathan Hassell made it his mission to identify the challenges digital technology can present for individuals with disabilities, and to educate organisations internationally on how best to create a truly inclusive digital working environment for employees and inclusive products for their customers.

For Jonathan, an average week means working over 65 hours, often starting at 3AM to deliver presentations and attend key sales calls. With Hassell Inclusion’s monthly webinars attracting huge global audiences, they’re a real highlight for the business, and one that absolutely has to go off without a hitch. As a result, having a fast and reliable business broadband connection for every hour of the working day is crucial.

Pre-pandemic, Jonathan would take his work to whichever cafe nearest the client had the best broadband connection, leaving his London office mostly unused. An online working model already suited Jonathan and his team, so when the pandemic did hit, the shift to working entirely from home felt like a straightforward next step. Cutting out commutes made business greener and
allowed Jonathan and the team more time to focus on helping clients globally. Of course, this meant the business was now more reliant on broadband than ever before.

At the recommendation of a neighbour, Jonathan opted for Virgin Media Business and has never looked back. Having a fast and reliable connection not only vastly improved the quality of working from home, but allowed the business to advance: 


"Virgin Media is so much faster. It has enabled us to go up a level."

Jonathan Hassell, CEO & Founder


As digital solutions become increasingly popular, it’s essential for organisations to recognise the importance of accessible technology. For individuals with cognitive or physical disabilities, working from home utilising new digital tools and technology has been an ideal solution to many challenges faced in day-to-day commutes.

Of course, this is only true where digital technology is both inclusive and accessible. Jonathan argues one of the biggest hurdles to overcome is that stakeholders still haven’t got the message about the sheer value of accessibility to their organisation as a whole. Simply put, recognising the commercial potential of embracing digital inclusion is one of the best ways to achieve the goal of widespread accessibility in organisations globally.

Looking to the future of Hassell Inclusion, Jonathan is focussed on digital scalability, staying on the look-out for new ways to provide the best possible service for their clients. Much like the new opportunities brought about by faster business broadband, Jonathan can see emerging technology like AI as having the potential to improve digital accessibility and increase the scope of automation. First and foremost however, it’s imperative that new developments like AI maintain diversity and inclusion as core principles, otherwise their value to digital inclusion will be limited by their very design.

Armed with excellent connectivity, Jonathan and the team at Hassell Inclusion are continuing in their mission to educate about the importance of accessible solutions and ensure a future in which digital inclusion is the standard.

We hope you enjoyed reading about some of the incredible small businesses that we work with. Find out more about Hassell Inclusion, or explore our business broadband solutions to see how we could help you transform your small business.


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