Gentle Dental Care

Case study


Gentle Dental Care

Case study

Company name

Gentle Dental

Company location





Digital first service with a smile


A family-run business with kindness at their core. Recognising that dental treatment can often feel invasive or nerve-wracking for patients, Gentle Dental Care set out to provide a more sensitive and caring approach to dentistry. With a highly skilled team delivering carefully tailored treatment plans and specialist services, whilst taking time to get to know their patients on an individual basis, the business has built itself an excellent reputation not just locally but amongst the wider dental community too.

For the group’s marketing manager James Gladwin, finding new ways to facilitate and improve patients’ treatment journeys is a key element of his role within the business. Alongside a dedicated digital team, James is always on the lookout for new opportunities to expand and grow. Having a digital first approach has been instrumental in doing so, but this wasn’t necessarily a conscious direction for Gentle Dental Care.

With the group regularly receiving referrals from other dental franchises within the London area, the addition of a custom built appointment request form on their website has allowed more control over the flow of new patients, increasing the speed at which they are responded to and seen. The handling of complex dental records through cloud based servers has made communication between practices seamless. And with particular expertise in the area of dental phobias, the option of non-face-to-face assistance via virtual consultation has proven to be especially helpful for the group's more anxious patients.

Already ahead of the technology curve when compared to other local dental franchises, embracing new digital tools and technology has signalled greater patient satisfaction and business growth for Gentle Dental Care. The group's innovations demonstrate the potential of having a digital first approach within the industry. However, their digital transformation has meant that having a high-speed and reliable broadband connection has never been a more crucial tool to success.

When James joined the Gentle Dental Care team, Virgin Media business broadband was only up and running at two of the business’ sites. With digital technology beginning to take the business by storm, speed and stability were non-negotiable. So when issues arose with getting their previous broadband provider to install fibre at some of the sites, the decision to get all of Gentle Dental Care’s practices on board with Virgin Media business was a simple one:


"Virgin Media broadband has driven the business forward. We know that we now have the correct network in place."

James Gladwin – Marketing Manager


From receptionists, to nurses, and dentists, the whole team has noticed an improvement since making the move. What’s more, using Virgin Media’s broadband checker has allowed James to troubleshoot any potential problems.

Supported by fast and reliable broadband, the group’s connectivity is better than ever before; allowing them to securely share records, seamlessly manage appointments, even empowering dentists to use advanced medical devices in other practices, all through the cloud. James and the team now have the freedom to explore new avenues of digital technology, building a positive future for Gentle Dental Care and their community.

We hope you enjoyed reading about some of the incredible small businesses that we work with. Find out more about the Gentle Dental Care Group, or explore our business broadband solutions to see how we could help you transform your small business.


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