Fate v Future
Fate v Future
Fate V Future
Two small businesses, home-working happily ever after
Jon and Natalie are your typical small business owners: Dedicated, creative and extremely passionate about what they do. Like many others, they work from home, allowing them to build flexibility and work-life balance into the core of their business model. The crucial difference? Jon and Natalie are a married couple who run two businesses from the same home, using one business broadband connection.
What makes this even more impressive is the type of business they both run. Jon owns Fate v Future, a boutique marketing company that works with clients across the globe, and Natalie runs a series of hugely successful online, on-demand cooking classes and experiences. Both businesses demand fast, reliable internet every day, whether that’s to work collaboratively with clients, or support a live-stream broadcast. When added together, this seems like a lot to ask of one business broadband connection, but they’ve gone from strength to strength with Virgin Media’s business broadband.
Natalie’s small business journey began in 2020, at the beginning of the pandemic. A long-time lover of food and cooking, she spotted that the disruption to supply chains caused by Covid-19 was creating an over-abundance of certain ingredients, in this case, fennel. She took to Instagram and began documenting this phenomenon via her Stories, which soon turned into creating recipes that used the vegetable as the star ingredient. From there, her online presence snowballed, going from sharing new recipes, to collaborations with Estée Lauder, before making the decision to begin offering live, step by step cooking classes to small groups from home.
Bringing a recipe to life via a live video stream is no mean feat. Whether it’s getting the lighting just right, or filming from the perfect angle so your audience can see exactly what you’re doing, creating a successful live cooking class takes a lot of work and skill. Above all, Natalie needed fast, reliable broadband to ensure that a connection issue didn’t leave audiences hanging midway through a stream, with no way of knowing what to do next! Checking the speed and stability of her broadband connection before each stream became something of a ritual and to date, it’s not let her down:
"I can confidently say that I’ve never, ever had an issue; not even once."
Natalie, Natalie Chassay
For Jon, Fate v Future was a way to move beyond the corporate world, whilst still pursuing his passion for marketing and creativity. With family in the US and South Africa, running the business from home has meant more flexibility to spend time with the people that matter most, without having to sacrifice business opportunities.
Jon spends most of his working day at Fate v Future collaborating virtually with clients and freelancers. As so much of his work relies on drawing together a network of creative experts, the growing ability of digital tools to recreate the feeling of sitting down face to face and conceptualising ideas with a whiteboard and a marker pen has been invaluable. Unsurprisingly, Jon sees great broadband as essential to this way of working, empowering him to make lasting connections and draw on a global team of freelancers to bring his clients’ projects to fruition.
Great collaboration isn’t the only reason Jon relies on his business broadband at home however. A key part of Fate v Future is their highly popular, eclectic newsletter, which condenses the latest insights from business, technology and culture into a 5 minute read that’s delivered to inboxes twice a week. Putting it together requires the seamless collation of upwards of 100 tabs of information from his browser, a process that’s made much faster and more efficient thanks to the speed of his broadband connection. It’s a unique asset, and one that really sets Fate v Future apart from other small marketing brands.
With Jon and Natalie running their respective businesses from home, there’s no shortage of unusual working arrangements. Jon will often run an ethernet cable down the outside of the house from the second floor to the kitchen, so that Natalie can ensure the fastest, most stable connection for her live streams! Crucially though, both of the businesses and their family are thriving within their current set-up. Natalie is producing more on-demand cooking content than ever to keep up with her growing business and Fate v Future continues to develop a global portfolio of clients and newsletter subscribers. They’ve no plans to move beyond home-working, as their business broadband connection suits their needs perfectly, especially with a young family:
"A lot has to go right in any small business that’s based at home, and for us, a lot is going right."
Jon, Fate v Future
For Jon and Natalie, having a great broadband connection means that things just work as they should, without the need for additional thought or process. This means that they can get on with what matters: Pursuing their passions and enjoying the additional family time that working from home provides.
We hope you enjoyed reading about some of the incredible small businesses that we work with. Find out more about Natalie Chassay and Fate v Future, or explore our business broadband solutions to see how we could help you transform your small business.
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12 months contract term available for an additional fee.
Broadband speeds refer to download speeds unless stated otherwise. Speed assumes equipment is at optimum speed & capacity, device limitations apply. External factors may impact speed.
Our broadband ultrafast speeds are 100Mbps and above. Environment, device limitations, number of users and time of day may affect WiFi performance. Acceptable use policy applies.
In some areas the maximum upload speed will initially be up to 50Mbps but will automatically increase to the speed available within your package once the network in your area has been upgraded during 2023.
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Ofcom Voluntary Business Broadband Speeds Code of Practise
Our business broadband speeds are advertised as ‘up to’ which means that whilst you should normally expect to receive the speeds as advertised, the actual speed you experience will be influenced by a number of factors and as a result it is possible that the speed you receive may be reduced.
Minimum Download Speed
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Multiple static IP addresses
Requires additional router (not included). Inclusive Hitron router works with dynamic or single static IP addresses only.
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Keeping you connected
Our broadband cable network service availability level is 99.9% a year. If a problem arises and you can’t use your broadband for cable services, we’ll aim to restore your service within 24 hours following a fault.
Instant Connect with 4G Start-up
4G Start-up Service refers to the interim internet connectivity provided to you via the 4G mobile network before your business broadband service is installed as explained in clause 21 of these special terms. acceptable use policy is the document which sets out the rules for using the service.
Constant Connect with 4G Back up
4G Back-up Service refers to the secondary internet connectivity provided to you via the 4G mobile network when there is a complete loss of connectivity to your business broadband service between the cable modem and Cable Modem Termination System (CMTS) as explained in clause 22 of these special terms.
4G mobile network means the 4G mobile network used to supply the 4G Start-up Service and 4G Back-up Service.
Please click here to check 4G coverage in your area.
F-Secure Internet Security
The F-Secure security service is provided to at no additional cost as part of the business broadband bundle contract. Should your business broadband bundle service be terminated by either you or us, or you switch to a broadband only or voice only product, you shall no longer qualify for the F-Secure service. The use of F-Secure service is subject to the license terms of F-Secure found here. For full information on F-Secure terms click here.
Our fastest ever speed for business
Based on Voom Gig1 download speed of up to 1000Mbps available from 9th June 2022, vs previous max download speed of 500Mbps available until 8th June 2022.
The UK's fastest widely available business broadband provider
Based on comparison of advertised download speeds of Virgin Media Voom Gig1 business broadband (up to 1000mbps) versus advertised download speeds of widely available business services from other internet providers.
Referenced: Independently verified by FDM on behalf of Virgin Media Business.
FDM data from: 22.08.2022
|Provider/ package||Package||Advertised download speeds (up to)
|Virgin Media Business||Voom Gig1
||Virgin Media O2 Q2 2022 Results|
|BT Business||Fibre 76
||BT Q1 2023 Results|
|O2 Business||Fibre Office||80Mbps||20.494m||BT Q1 2023 Results|
||BT Q1 2023 Results
|TalkTalk Business||Superfast Fibre
|Plusnet Business||Unlimited Business Fibre Broadband
||BT Q1 2023 Results
|Vodafone Business||Superfast 2
|Zen Business||Business Fibre 2||67Mbps
99.9% average network uptime (based on measurements from customers’ Hubs across the Virgin Media network, January 2021–December 2021). For more details, see:
Our speeds of up to 1Gb are available at 15 million premises across the UK
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Priority is a service from O2 that anyone with an O2 small business mobile contract can use.
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