INSIGHT

THE 7Cs OF DIGITAL MARKETING

Prepare to #VOOM with our expert tips on how to seize digital marketing opportunities

In 2015, digital capabilities contributed £123bn to the UK economy.*
In fact, the UK has a £92bn-a-year opportunity every year, if it becomes more digital. And did you know that digitally ambitious businesses are 30% more likely to grow?**

Our theory of the ‘7Cs’ of digital marketing can help you make the most of these opportunities. In this webinar, Director of Digital at Virgin Media Business, Steve Wind-Mozley, shares his experience and insights to making the most of the digital marketing opportunities for your business. 
Don’t forget to download the speaker notes too.

At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.

*Digital Opportunity report, Oxford Economics, 2015
**Lloyds Bank UK Business Digital Index, 2015

At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.

The 7Cs of Digital Marketing

At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.

CUSTOMER
Knowing your customer; what's their digital footprint.

CONTENT
Smart content combines curation and creation, and atomisation. Enough with the buzz words...

CONVERSION
Measuring success - make sure your sales function is tuned in to activity to maximise the ROI.

CONTEXT
Appreciate the wider context of your audience, what's happening in their world, and are your messages relevant?

COMMUNITY
Harness the power of your customers by creating advocates and encouraging peer-to-peer networking.

CONVENIENCE
Don't make your audience work too hard to understand your messages, or find the information they need to make a purchase decision.

COHESION
Multi-channel presence having one conversation. Being consistent.

At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.
At the heart of the Digital Health Agenda is the desire to transform the patient experience and enable citizens to make the right health and care choices. We listen to the views of those commissioning, managing and using these services on a daily basis, and use this insight to enhance our services and provide meaningful technology solutions.

In partnership with iGov Survey, we conducted research into the readiness of organisations to address the Digital Health Agenda. The findings of our Report were based on responses from a wide range of healthcare organisations across the public sector.

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