Virgin Media Business supported a major step forward in broadcasting history last week as the BBC plugged into London Public Services Network (LondonPSN) to transmit coverage of Thursday’s elections instead of using a satellite truck.
A partnership between Virgin Media Business and LondonPSN, an initiative coordinated for the local authorities by London Grid Ltd and powered by Virgin Media Business, has enabled the broadcaster to transmit footage over the internet rather than via satellite.
The ground-breaking technology was piloted on Election Day in West London. The BBC used Virgin Media Business fibre optic network and LondonPSN to transmit HD quality content at a speed of 100 megabits per second back to New Broadcasting House to be aired.
It’s not uncommon for up to 100 satellite trucks to cover events from numerous locations on this scale. Following this successful trial, all broadcasters, including Sky and ITV, now have the potential to broadcast over IP which could reduce the number of vans broadcasters would have otherwise needed to deploy for these events.
Temporary connections can be configured in advance, making it the ideal solution for large-scale planned events such as sports tournaments, cultural occasions and political events. This in turn frees up satellite trucks to respond to breaking news and ad hoc reports.
Mario Di Mascio, executive sales director, Virgin Media Business, said: “Few things move as quickly as breaking news, but until now broadcasters have been limited by the number of satellite trucks available. This is the first exciting step towards a future where media can get connected wherever news is unfolding – bringing viewers as close to the action as possible.
“It is an honour to work with the UK’s most influential broadcaster to make this technology a reality, and we are looking forward to exploring ways to build on this in other parts of the London and the UK more widely.”
Virgin Media Business Press Office
020 7861 3836
About Virgin Media Business
Virgin Media Business is the largest business-to-business Virgin brand and part of the Virgin Media group, the UK’s first provider of all four broadband, TV, mobile phone and home phone services. The division prides itself on delivering innovative, high quality solutions that break down the barriers facing UK organisations today.
Businesses and public sector organisations around the country are using the Virgin Media Business network and skilled service teams to deliver far more than just high speed connectivity.
Staff are located at 40 offices across the country, meaning Virgin Media Business really is closer to its customers. Organisations working with Virgin Media Business include Knight Frank, Telefonica, London Grid for Learning, Hampshire Fire and Rescue and Cambridge County Council.
It has the UK’s only nationwide fibre optic network, carrying 35 per cent of all business broadband traffic and is already able to reach 85 per cent of businesses in the UK.
Virgin Media is a part of Liberty Global plc, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 25 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.
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About London Grid Ltd
London Grid Ltd is a trading arm of the London Grid for Learning Trust (LGfL) which was incorporated in 2001 and owned collectively by the 33 London councils.
LGfL is a special purpose procurement vehicle which has the primary purpose of driving down the cost of broadband and associated services and content for schools and local authorities. The London Grid for Learning connects and serves 2,500 schools with a total user base in excess of 1m.