MEET THE
JUDGES

Joining Richard Branson is our expert panel
for the VOOM 2018 Final

Susie Ma

Richard Reed

Peter Kelly

Sophie Morgan

Susie Ma

Eternal optimist, animal lover, environmentalist, and Apprentice Finalist 2011, Susie went on to launch her own range of natural skincare products TropicSkincare with the help of Sir Alan Sugar. In 2018, she caught the attention of Forbes, who named her one of their 30 Under 30.

Richard Reed

Taking enthusiasm to new, dizzier heights is Richard – entrepreneur, speaker, and co-founder of the hugely successful drinks company Innocent. 

Peter Kelly

Peter, MD of Virgin Media Business, is the unstoppable force driving the VOOM competition. He’s proud to have created this magnificent legacy of opportunity for budding entrepreneurs.

Sophie Morgan

Voted one of the Top 100 Most Influential People With a Disability, for two years running, Sophie has many strings to her bow – property developer and investor, reporter, and TV presenter who covered the Winter Paralympics 2018, Rio Paralympics, and World Para Athletics.