Phones they are a-changin’

In a fix? You will be - but in a good way

Cloud Voice - the latest exciting product in the Virgin Media Business portfolio - is launching soon. Here, in the second of our three-part series, Frank Blaauw, Senior Manager of Voice Business Services at Virgin Media Business’s parent company, Liberty Global, talks about fixed-mobile convergence, one of the most important benefits of moving to Cloud Voice.


Asked to define fixed-mobile convergence (FMC), Frank Blaauw chuckles as he carefully considers his answer.

“Fixed-mobile convergence is a very big word. In fact, it’s three words isn’t it?”

He’s right. Three words which will disrupt the rather stagnant world of fixed and mobile phones. But how? Put in its simplest terms, FMC means the merging of fixed and wireless networks, allowing users to have one number and one voicemail account, regardless of what handset they’re using. It’s a big win for organisations and their customers.

Frank says, “Convenience, productivity and efficiency are the key words here. FMC changes the customer experience in a comprehensive way. You no longer have to tell people ‘I’m in the office,’ or ‘I’m on the mobile’. Rather than moving from one number to the next and accessing this voicemail or that, the whole thing becomes seamless. FMC means the user is obtainable on one number across multiple devices. This means efficient working in any environment. You don’t have to waste time managing technology. You simply get on with the job.”

“If there are multiple calls coming through, organisations can oversee the device or devices used to answer those calls” 


Seamless routing from start to finish

If it’s flexibility you’re after - and let’s face it, who couldn’t do with being a bit more limber - Cloud Voice’s licence-based model allows organisations to set a monthly telecoms spend with no nasty surprises, as well as scale up or down as required.

“Savings are a definite advantage of FMC,” says Frank, “You only pay according to the number of employees, so if cost reduction is driving you more than functionality, you’ll still benefit. The service is structured so even calls that aren’t made within an office qualify as internal, which means they are free.”

Flexibility with control

Tempted? You should be. After all, SIP Trunking can help your organisation reach its full digital potential. In today’s competitive and increasingly uncertain climate, it pays to know where you stand when it comes to your network. With SIP Trunking you get a full suite of call-handling features: DDI (Direct Dialling Inwards), CLI (Call Line Identity), CLIP (Caller Line Identity Presentation), CLIR (Caller Line Identity Restriction) and Presentation Numbers. And that’s not all. SIP Trunking also improves the sophistication of your operation, decluttering your server room. If you’re keeping a close eye on budget – and let’s face it, who isn’t? – there are savings to be made as well.

“SIP Trunking is great for customers wanting to manage their own equipment,” says James. “It offers great scalability and functionality that flexes according to customer need. You can add, remove or re-route lines and services quickly. All this with zero disruption as Virgin Media Business is there to manage the switch.”

It gets even better. Unlike traditional telecommunications services, Cloud Voice operates on a licence-based model, so you pay a fixed monthly fee based on your usage – there are no nasty surprises.

Moving telephony and call handling to a single, hosted, managed network makes it easier to predict budgets. And that’s the kind of freedom that allows you to grow, disrupt, surprise and thrive.

Tim says, “We’re creating cost certainty for businesses on their telecoms spend. Previously an organisation would have to buy a PBX regardless of whether they had 200 employees or 2000. With the scale and agility of a cloud-based PBX, a business only needs to buy as many licences as it has employees. It’s easy to scale up or down, so you can respond quickly to the unexpected.”

The full package

So, FMC – what’s in it for you? It’s a comprehensive, cost-efficient package with just one number and one voicemail for both desk and mobile phone. You get seamless service whether in the office, on the bus or queuing for coffees in the local espresso bar, leaving you free to concentrate on the job. And there’s also the advantage of frustration-free routing. What’s not to like?

Frank says: “Digital disruption is rife, but the most innovative businesses are stepping up to the plate and realising their digital potential. Implementing FMC is hugely beneficial and will keep organisations and their workforces ahead of the curve, freeing them up to deal with what matters. If you’re keen to future proof your business, perhaps it’s time to think of FMC.”

Find out more about FMC and Virgin Media Business’s VoIP products here …

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