Virgin Media Business selects Base One Interactive as new agency partner to drive digital marketing innovation
Virgin Media Business has chosen Base One Interactive as its agency partner for digital marketing. Base One Interactive will be responsible for managing Virgin Media Business’ web presence and delivering digital marketing campaigns.
As part of the agency’s remit, Base One Interactive will focus on digital marketing planning, web design, rich media assets, search marketing, media buying, email campaigns and mobile marketing.
“The ever increasing digitisation of content and platforms means our marketing has to reach and engage our audiences wherever they may be. As a business we’re helping transform private and public sector organisations across the country so they can make the most of this digital world. And as a Virgin brand we want to challenge the traditional and continue to bring something new to the market. That means we have to be innovative in everything we do, and is why having an agency that can work alongside us to deliver bold and clever digital marketing is so crucial,” said Jon Hexter, head of marketing communications for Virgin Media Business.
“Base One Interactive has proved that it has the expertise, experience and focus to show the business-to-business telecoms market that we’re shaking up how services are delivered and how business should be done in this sector,” he said.
Paul Hatcher, Head of Digital at Base One Interactive, said: “It’s not every day that you get to work with one of the world’s great brands. We’re looking forward to having a lot of fun, doing some great work that really cuts through and creates a stir. The whole pitch process was very enjoyable and we’re looking forward to working with the guys at Virgin Media Business.”
