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Virgin Media Business set to shake up cloud market by freeing businesses from IT constraints

Virgin Media Business today signalled its ambitions to shake up the cloud computing market with jargon-free advice, easy-to-use technology and straightforward support. The company will deliver products and services that provide the clarity and support to enable UK organisations to make the right choices about where and how they access their IT infrastructure and applications.

In providing straightforward yet powerful virtual computing services, Virgin Media Business is making a direct challenge to competitors that have brought unnecessary confusion to the cloud, complicating what can be a simple and highly effective way to manage an organisations IT.

“Organisations are craving some clarity and no-nonsense advice. Providing easy-to-use, simple cloud services that do exactly what they say they’ll do, really well, is a breath of fresh air. Most are already signed up to the benefits of the cloud, but constant jargon and complicated advice have created a real barrier to entry,” said Mark Heraghty, managing director, Virgin Media Business.

“Today, we’re launching a cloud product and a market strategy that’s got all the right ingredients. We’re backing this up with the largest nationwide fibre-optic network, and the straightforward advice and support everyone expects from a Virgin company. We’re already working with organisations across the UK that don’t want to be constrained by their IT systems, systems that are no longer able to respond to the rapidly changing world we now find ourselves in. The dramatic rise in data volumes, the move to a remote workforce and the merging of business and consumer technology are all putting greater pressures on today’s businesses. Cloud gives organisations more choice in how to deal with these pressures and we’re here to show that cloud doesn’t have to be complex. In fact with us it’s amazingly simple,” Mr Heraghty said.

Virgin Media Business is kicking off its move into the cloud market with the launch of its first true cloud product, the Virtual Private Data Centre (VPDC), which will provide all types of businesses with powerful virtual computing power. For example, the new service will enable enterprises to quickly and effectively test and develop applications without having to pay for hardware or give up vital office space. Equally, businesses looking to take advantage of a vibrant online market can use the service to develop and launch their e-commerce facilities, giving them the ability to easily increase their virtual servers as customer demand builds.

The VPDC service will allow IT managers to gain virtual computing power quickly and easily by designing and deploying their own private data centre in just a few clicks. They can have it up and running the same day and the set-up can then be modified as and when required, with changes being ready to go within 90 minutes.

Andrew Barron, chief operating officer of Virgin Media, said: “Our customers are hungry for simplicity and technology that really works for them, whether they be people wanting to be entertained at home or businesses striving to be freed from the constraints placed on them by their IT infrastructure.

“In a market that has traditionally been subjected to hype, jargon and unsubstantiated claims, we’re giving organisations across the country clear and simple advice, backed up by the most user-friendly and effective technology available,” he said.

To give businesses even more freedom, customers are not tied into minimum length contracts and are billed by the hour for however much virtual power they choose to use.

For more information please visit http://www.virginmediabusiness.co.uk/cloud

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Notes to the editor:

VPDC complements a range of existing Virgin Media Business products and services designed to help organisations get the most from their IT, from colocation services to managed hosting and super-fast data centre connectivity. Customers have access to a choice of connectivity and security options including managed internet access (MIA), secure MIA or highly-secure Virtual Private Networks (VPNs). What’s more, IT managers can sleep easy knowing that their data is intact as it travels across Virgin Media Business’ resilient network.

About Virgin Media Business

Virgin Media Business has the UK’s only nationwide fibre optic network, carrying 35 per cent of all business broadband traffic. Already able to reach 85 per cent of businesses in the UK, Virgin Media Business has the ability to connect to all organisations. The largest business-to-business brand in the Virgin group, it prides itself on delivering innovative, high quality solutions that breakdown the barriers facing UK businesses today.

Staff are located at 40 offices across the country, meaning that Virgin Media Business really is closer to its customers. Organisations working with Virgin Media Business include London City Airport, Nottingham Building Society, Arqiva, Hampshire and Isle of Wight Partnership and South West Water.

To see analysis on the current issues surrounding business-to-business telecoms please visit our blog or get involved and http://twitter.com/vmbusiness

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