Virgin Media Business is delighted to announce that it’s been shortlisted for the Best B2B Brand Campaign award in the prestigious B2B Marketing Awards. This is in recognition of the fantastic integrated marketing campaign that launched Virgin Media Business into the B2B telecoms market, signifying the arrival of a real challenger to the B2B telecoms throne.
The Virgin Media Business’ PR and marketing team and three external agencies (Speed, DWA and The Game Changer) worked tirelessly to plan, develop and deliver one of the most innovative branding campaigns to hit the B2B telecoms market.
From big screen TV ads in major train stations to tube cards, online videos and newspaper articles; our teams developed hours of footage and tomes of articles and marketing collateral to ensure that the new company was out there for everyone to see.
Andrew McGrath, executive director, commercial for Virgin Media Business, commented, “It’s fantastic news that we have been shortlisted for an award. The launch of Virgin Media Business was one of the most challenging and exciting projects we have ever undertaken and we are all keeping our fingers crossed that we will be winners on awards night!”
Winners will be announced on 25th November.
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About Virgin Media Business
Virgin Media Business is the UK’s only telco with a nationwide fibre optic Next Generation Network. Launched in February 2010, the company aims to bring the Virgin philosophy to the business telecoms market. Providing innovative, high quality solutions built on brilliant customer service.
Virgin Media Business is the largest business-to-business brand in the Virgin group. With a strong product portfolio that includes its market leading Ethernet services. It uses its network asset in order to create bespoke tailored telecoms solutions for its customers. Employees are located at 40 offices across the UK, allowing Virgin Media Business to be closer to its customers in every sense.
Previously known as ntl:Telewest Business, organisations working with Virgin Media Business include London City Airport, Arqiva, Hampshire and Isle of Wight Partnership and South West Water.
About Virgin Media
With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.
The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.
Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.
The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media also owns Virgin Media Television (VMtv) which runs seven entertainment channels, including Virgin1, LIVING, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.
With operations based entirely in the UK, Virgin Media Inc. is listed on the NASDAQ Stock Market (VMED) and the London Stock Exchange (VMED).
For more information, go to http://www.virginmedia.com/
