It’s tough out there. Margin pressures, challenging market
outlook, agile competitors and internet shopping keeps retailers
pushing hard for operational efficiencies and innovation.
Today, we're opening up new possibilities. Who would’ve
believed that the ideal of a single, converged network platform
running multiple services and functions, including warehouse, back
office, CCTV security, RFID tracking, voice, till data, card
authorisations and push marketing, is now a reality? With us, it
is.
Connecting through smarter communications
Building reliability and resilience into your network is vital.
No retailer can afford to lose sales should a promotion create a
traffic spike that exceeds available bandwidth to the online
store.
Even on the busiest shopping day, vital links to back office and
order processing systems must stay operational. Fortunately, these
are areas in which our IP networks excel, thanks to end-to-end
ownership of our nationwide network, coupled with resilient back up
and flexible bandwidth capabilities.
When your connectivity is vital rather than simply convenient,
our Managed Internet Access product
really scores. It’s a fully managed, symmetric and uncontended
service with bandwidths up to 1Gb. For very high capacity
applications, we can deliver connections using optical wavelength
technology at speeds up to 40Gb. We know you like to think
fast.
Stock management: Real time information
Stock management has come of age. Now, with reliable
connectivity to all your stores, your stock control becomes
real-time rather than retrospective. You’ll always know what’s on
the shelves, what isn’t, and what’s moving fast. The result is big
cost savings at the warehouse through ‘lean stock management’ and
fewer missed opportunities.
Our national VPN, based on Ethernet
Solutions or our IPVPN with broadband
access circuits, ensure all sites and stores are connected to a
single, affordable network. With always-on, high-speed
connectivity, your central databases and your tills are in constant
communication, ensuring that everyone can get an up-to-date stock
picture.
Payment systems: Serving customers faster
Reducing queues at the till has always been a priority for
retailers. Always-on connections deliver almost instant credit card
authorisations. However, the mounting cost of running connections
to every store can be a problem, unless you can run multiple
services over the same line. Our IP-based technologies make this
simple - a single converged network can run payment processing,
CCTV, voice and till transaction applications simultaneously, yet
independently.
With a national VPN, based on Ethernet Solutions or IPVPN
connecting every store, you’ve the always-on technology to
authorise credit card transactions effortlessly. The same network
can carry other vital services, such as IP CCTV, voice and RFID
stock control, making the business case for fast payment systems
even stronger.
Sales promotion: Dynamic marketing
With real time sales data flowing between stores and warehouses,
you can create highly responsive sales promotions, like ‘One day
only’ discounts and spot offers, to show up on display screens in
relevant stores, giving same-day or even same-hour responses. Just
a touch of the screen can bring your full range to customers, even
in the smallest outlets.
To enable these high-definition video sales messages to reach
in-store display screens, bandwidth and Class of Service (CoS)
parameters can be managed with Ethernet Solutions or IPVPN linking
all your stores nationally. Our LAN Solutions experts can design
and install all required hardware for other instore applications,
including IP CCTV, RFID networks and video displays.
Fraud detection: Protecting the bottom line
Naturally, you want to make your stock attractive and accessible
to shoppers but how do you protect it against theft or fraud? We
can link your stores seamlessly, sharing stock and
transaction information in real time.
Networked tills highlight suspicious shopper behaviour patterns,
for example, when stolen stock is repeatedly returned on a genuine
receipt across different stores. With Ethernet VPN or IPVPN linking
all your stores nationally and with all your tills wired-in using
our LAN Solutions offering, stores can share transaction data in
real time. So, every refund can be tied to a specific, bar-coded
receipt, making it instantly apparent when there’s an attempt to
re-use a receipt to return stolen items. Just the ticket, as they
say.