We live in cost-conscious times, when the choice of one network over another can make a serious difference to a service provider’s bottom line, says Brendan Lynch
At Virgin Media Business, we operate an all-fibre next generation network on which we sell industry-leading Ethernet services. We base our services on Ethernet for good reasons: its flexibility and its low total cost of ownership (TCO). In these austere times, Ethernet gives people the ability to scale their data networking requirements as their business grows. They find it allows them to achieve growth without unnecessary capital expense.
By accessing our portal, our business partners have access to a range of Ethernet products at competitive prices, to help them help their end-user customers. Ethernet is now a strong carrier-class technology, and its strengths are well understood.
Here’s how Ethernet equals low TCO. With SDH (Synchronous Digital Hierarchy), let’s say, you have set upgrade paths, whereas Ethernet allows you to increase your bandwidth on demand. It’s so much more flexible. The way Ethernet is priced makes 100Mb effectively so much cheaper than SDH at 100Mb. Ethernet really is the dominant next generation standard, and we’re selling it every day.
With the advent of Cloud services, Virgin Media Business is well placed to help our partners. The speed and reach of our national Fibre Optic network allows us to provide superfast Datacentre connectivity enabling our partners to be able to deliver cloud based solutions to their customers.
Fibre is both easily upgradeable and fully futureproof. It’s an end-game solution. From a cost-management point of view, this is a message our customers are responding to well during tough times.
As a customer looking for the right wholesale partner, it’s important to bear in mind the benefits of an all-fibre network, unencumbered by legacy elements. Our wholesale customers have access to a £13bn network investment. We’ve got the network, and all they have to do is place orders.
All in all, we’ve developed a compelling proposition to help our customers help their customers, delivering the required quality of network around which the end-user can wrap their services. We offer a rock solid network upon which they can depend.