Virgin Media Eyes Growth with Launch of Virgin Media
Business
Virgin Media today unveiled plans to shake up the UK business
telecoms market with the launch of Virgin Media Business. The
company has an ambitious strategy that will focus on growing
business data, building on a strong track record of double digit
growth over the last three years. Virgin Media Business, formerly
known as ntl:Telewest Business, is increasing
investment in its network and provisioning functions to become the
clear alternative to BT.
With 40 offices located across the UK, Virgin Media Business
will be able to deliver a highly personalised service to mid-market
enterprises and the public sector. It plans to set new standards
for the industry, by capitalising on the customer service heritage
of the Virgin brand. Unlike its competitors, the company will
provide each business customer with their own regionally based,
account team to manage their needs.
Neil Berkett, CEO of Virgin Media, said: “Our next generation
consumer services, in broadband and video on demand, are unrivalled
in speed and quality of service. There is now a significant
opportunity to leverage the full power of our fibre optic network
in the business telecoms market. Virgin Media Business will take
our strong customer-centric approach to a growing and under-served
market in which there is a need for a compelling and distinctive
alternative to BT.”
Virgin Media Business immediately becomes the largest
business-to-business company within the Virgin group. Its launch
reflects Virgin Media’s intention to focus strategically and
operationally on maximising the commercial potential of its
wholly-owned network. This network asset is the only national Next
Generation Network in the UK giving the company a significant
competitive advantage over BT and other business telecoms providers
who do not own their own UK-wide access network infrastructure. It
allows the company to innovate by bringing new services to the
market and affords Virgin Media Business with economies of scale
that it can pass on to customers.
Mark Heraghty, managing director of Virgin Media Business, said:
“We have big ambitions for Virgin Media Business. Delivering
fabulous fundamentals - great service, good quality and value for
money - is at the heart of our strategy. Over the last three years
we’ve invested heavily to put the building blocks in place, which
means we’re more than fit to wear the Virgin badge.
“In the last 12 months in particular, we’ve started to reap the
rewards of that focussed investment. Projects such as working with
the Hampshire and Isle of Wight Partnership (HIOW) to deliver a
cutting-edge £90 million network that will transform public
services in the region are testament to our ability to drive and
underpin radical growth. Our customers’ success is ours and, as
Virgin Media Business, we’re committed to investing in the things
that are important to our customers,” he said.
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About Virgin Media Business
Virgin Media Business is the UK’s only telco with a nationwide
fibre optic Next Generation Network. Launched in February 2010, the
company aims to bring the Virgin philosophy to the business
telecoms market. Providing innovative, high quality solutions built
on brilliant customer service.
Virgin Media Business is the largest business-to-business brand
in the Virgin group. With a strong product portfolio that includes
its market leading Ethernet services. It uses its network asset in
order to create bespoke tailored telecoms solutions for its
customers. Employees are located at 40 offices across the UK,
allowing Virgin Media Business to be closer to its customers in
every sense.
Previously known as ntl:Telewest Business, organisations working
with Virgin Media Business include London City Airport, Arqiva,
Hampshire and Isle of Wight Partnership and South West Water.
About Virgin Media
With almost 10 million customers, Virgin Media is the UK's first
quad-play provider of broadband, TV, phone and mobile.
The company is one of the largest residential broadband providers
in the UK, using a unique fibre optic cable network to deliver next
generation ultrafast internet access of up to 50Mb to just over
half of all homes. Combined with a high speed ADSL service and
mobile broadband products, Virgin Media is able to offer broadband
internet access to virtually the entire country.
Virgin Media has the UK’s most advanced TV on demand service and
is the only TV platform to carry BBC iPlayer. It is the second
largest provider of pay TV, was the first to launch a high
definition TV service and offers a high-specification, HD-ready V+
personal video recorder.
The company operates the most popular virtual mobile network in
the UK which, when launched, was the world’s first such mobile
phone service. It is also one of the largest fixed-line home phone
providers in the country.
Virgin Media also owns Virgin Media Television (VMtv) which runs
seven entertainment channels, including Virgin1, LIVING, Bravo and
Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide
in UKTV, which consists of ten channels including Dave, G.O.L.D.,
Watch and Alibi.
With operations based entirely in the UK, Virgin Media Inc. is
listed on the NASDAQ Stock Market (VMED) and the London Stock
Exchange (VMED).
For more information, go to http://www.virginmedia.com/
